SMM

Stands for "Social Media Marketing." SMM refers to marketing done through social media or social networking websites. While most companies and organizations have their own websites, it can be difficult to reach users who do not already know about the organization. Therefore, many organizations have found it useful to also develop a presence on "Web 2.0" websites, such as Facebook, LinkedIn, and Twitter as well.

Social media marketing provides a low cost way for businesses to reach large numbers of users and gain brand recognition. Since social networking websites already have large established online communities, businesses and organizations can gain exposure by simply joining these websites. Organizations can create custom social media profiles, then build their own communities within these sites by adding users as friends or followers. Many companies attract users by posting frequent updates and providing special offers through their social media profile pages.

While SMM is a powerful online marketing tool, it is typically used to supplement other online marketing methods rather than replace them. Since just about any company or business and join a social networking website, it can be difficult to stand out from the crowd. Therefore, most companies still rely on Web advertising and search engine optimization SEO to generate traffic to the their websites.

Updated August 24, 2010 by Per C.

quizTest Your Knowledge

Which HTTP error code represents a "Forbidden" error?

A
400
0%
B
403
0%
C
404
0%
D
408
0%
Correct! Incorrect!     View the 403 Error definition.
More Quizzes →

The Tech Terms Computer Dictionary

The definition of SMM on this page is an original definition written by the TechTerms.com team. If you would like to reference this page or cite this definition, please use the green citation links above.

The goal of TechTerms.com is to explain computer terminology in a way that is easy to understand. We strive for simplicity and accuracy with every definition we publish. If you have feedback about this definition or would like to suggest a new technical term, please contact us.

Sign up for the free TechTerms Newsletter

How often would you like to receive an email?

You can unsubscribe or change your frequency setting at any time using the links available in each email.

Questions? Please contact us.